AWAKE NY – NRML

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Collection: AWAKE NY

Drawing upon the eclectic-ness of downtown New York City in the early ‘90s, Awake NY is a streetwear brand like no other. Why? "Because you could be 15 or you could be 50, and you can wear Awake and not feel goofy,” says brand founder Angelo Baque. Launched in 2012, the brand has grown from strength to strength by capturing the spirit of authentic NYC life, offering up the perfect balance of wearable fashion, youthful energy, and community spirit.

Angelo Baque has always had a keen eye for photography and fashion, starting out as an intern for The Source Magazine in 1997. He then moved swiftly on to become an intern for long-time collaborator Jeff Staple at The Fader Magazine. From these exciting beginnings, Baque became brand director of Supreme and now carries his own torch as founder of Awake NYC for men.

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